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Which Words-Phrases Should Avoid in Marketing?

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Which Words-Phrases Should Avoid in Marketing

Welcome to my Which Words-Phrases Should Avoid in Marketing blog post. I’m going to share 9 Words & Phrases that you should not use in your online marketing. It creates a bad impact on your marketing. Stay tuned with my blog post and try to avoid those words and phrases. Let’s check in my post.

Introducing Myself :

I am Raju Bhadra working with online marketing since 2012. At the very beginning, I worked cash my link CPA company by promoting watching movies. Then in 2014, I worked with Clicksure and Clickbetter. I promote their products by reviewing. After that, I was outside a few months for my LLB and LLM graduation. Then After 2016, I started to promote WarriorPlus and ClickBank Product and The Four Percent Group. After 2017 I started to release products in WarriorPlus. I released over 50+ quality products in WarriorPlus. Now at present, I am promoting various JVZoo products and My main focus on LEGENDARY MARKETER & ENTRE INSTITUTE because I LOVE High Ticket Program and everyone should join a High Ticket Program.

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9 Words & Phrases Should Avoid in Marketing:

Which Words-Phrases Should Avoid in Marketing
Which Words-Phrases Should Avoid in Marketing

#1 To Be Honest With You : 

When you’re marketing, if you say that those words, “to be honest with you”, what it infers is that you have not been being honest up until that point. It’s a horrible phrase to write. Because it immediately makes you seem untrustworthy. Dishonest and it makes people not want to do business with you.

#2 Let Me Be Frank:

This is another phrase that makes you seem completely dishonest. “To be frank”. To be upfront. What you’re conveying to the prospect reading your marketing material is that you haven’t been being honest once again. And it’s a horrible phrase to use and it puts you at a very low level.

#3 Trust Me:

“Trust me”. “Trust me this is going to work for you. I’m going to show you how to make a lot of money online.” Doesn’t that just make you immediately not trust me? When I say trust me, the first thing people think is when you say “trust me” is why do you have to tell me to trust you? If you’re saying “trust me”, I immediately think well I don’t know if I trust you. It’s one of those things where if you were actually trustworthy, you wouldn’t need to tell somebody to trust you. Once again, don’t use that phrase.

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#4 Sorry To Bother You: 

“Sorry to bother you but I’d like to ask you a question.” Why are you apologizing for bothering me? It immediately puts you at a level that’s lower than the person you’re trying to sell to. Why are you worried about bothering them? If you have something of value to give to the person, they should be bothering you. You should be talking to that person. You shouldn’t be bothering them. If you have something worthwhile to say, why would you even worry about bothering that person? It makes no sense. If you’re saying “Sorry to bother you, the first thing I think is you’re probably bothering me.” And I don’t want to talk to you.

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#5 Buy:

“Buy”. Buy my training course. People don’t want to buy it. Because when you say buy, you immediately insert tension into the conversation. You immediately insert tension because where people’s brains go when you say buy is you immediately make them think, “Well if I buy something I’m going to have to spend money.” People think to buy, they think of spending money. I don’t want to buy anything. I don’t want to spend money. But I would like to own this. I would like to enjoy this game now. Okay? Own something has a different connotation. Okay? Owning something is a benefit. Whereas buy is a negative word that’ll push people away. It’ll make them think of their wallets.

#6 Contract:

“Contract”. After we finish the call, I’ll send you the contract. Now, the contract is a word that you don’t want to use. It’s another word to avoid. Because a contract sounds binding. It sounds like a long term commitment. It sounds like a legal thing that is a bit icky. “I don’t want to sign a contract. Can’t we just agree?” People don’t like commitments. I don’t like commitments. You might not like commitments. And a contract seems very commit-ee. So, don’t use the word contract. You can use a different word instead. Such as paperwork or something a little less invasive than the contract.

#7 Submit:

“Submit” your email, “submit” your information. Submit, submit, submit, submit, submit, submit, submit. This is another word and phrase that or this other word that just boggles my mind that people still use in marketing. Submit. Submit sounds very slave-like. It sounds like I’m talking down to somebody. “Submit”. Nobody wants to submit. 

Submit is not a good word to use in marketing. If you want somebody to send you an email, have them the button could be, “Get your free training course.” Or “Get your free ebook. Get the case study. Download now.” It could be “Enter the site.” Something benefit orient. Submit doesn’t sound like it has any benefits for me. Yet, that’s still a word people use on in a lot of marketing. And it calls to action. Submit your email address, submit your information. Very bad word. Never use it. 

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#8 Unique:

“Unique”. “Check out my very unique product, my unique sound recording device. Check out my unique light thing here.” Unique in such a non-specific word. It’s been rendered meaningless. Unique means nothing. Unique is such an overused word. Everybody uses the word unique. Everything can be unique. It’s meaningless. And it carries no benefits to it. You can use something more descriptive. Maybe you say one in a kind, limited quantity thick item. Or you can use better language depending on what item you’re selling than using the word unique. 

#9 Cheap: 

The ninth word to not use and never use in marketing is the word “cheap”. Okay? Maybe you discounted your product. Don’t say, “Get it for cheap.” Cheap devalues the product or service that you’re selling. Never give somebody something for cheap. It’s a good value, it’s a good buy. It’s not cheap. So, don’t use the word cheap. You can say discounted. You could say “on-sale”. Something better than saying “cheap”. Cheap just devalues the product. Yet it is another word that’s used commonly in sales and marketing. I see all the time that’s just very bad. And make sure you avoid it.

Final Opinion: Which Words-Phrases Should Avoid in Marketing

So I hope this blog post was helpful and kind of explaining Which Words & Phrases Should Avoid in Marketing. I’m an internet marketer. I’ve been running an internet business since 2012. I’ve been making thousands of dollars. And I’ve worked in a number of different fields but place, where I’ve made most of my money, is affiliate marketing. If you do want to learn more about making money online and even starting an affiliate marketing-based business, which any products it doesn’t require any customer support or fulfillment or any of that jazz. Then check my No #1 Recommendation.

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Raju Bhadra

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