Welcome to my How to Increase Google Adwords Quality Score blog post. Quality scores are a really important thing if you want to have a lower cost per click. And you want to get your ad shown to more places. I’ll be showing you the 5 big tips to increase your quality score lowering your cost increasing your reach that I’ve learned in my business so that you can more effectively do Google ads for your business or for your affiliate business or your e-commerce business.
Whatever you’re doing, Google is the biggest… I mean it’s just the biggest ad network around. Google is one of the most lucrative companies around. And it’s all based on their PPC. So, we’ll be going over these 5 things in this blog post.
I am Raju Bhadra working with online marketing since 2012. At the very beginning, I worked cash my link CPA company by promoting watching movies. Then in 2014, I worked with Clicksure and Clickbetter. I promote their products by reviewing. After that, I was outside a few months for my LLB and LLM graduation. Then After 2016, I started to promote WarriorPlus and ClickBank Product and The Four Percent Group. After 2017 I started to release products in WarriorPlus. I released over 50+ quality products in WarriorPlus. Now at present, I am promoting various JVZoo products and My main focus on LEGENDARY MARKETER & ENTRE INSTITUTE because I LOVE High Ticket Program and everyone should join a High Ticket Program.
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How to Increase Google Adwords Quality Score?❤️Top 5 Important Tips❤️
Now, do you ever feel like you’re just blowing money to the wind with your Google ads? And you could be getting it done for cheaper? Well, you can. And it starts with increasing the quality score of your ads. When you increase your quality score, you get higher click through rates, lower cost per click and you just end up making more money and higher ROI for your business. So, let’s go to the 5 things that you can do to increase your quality score.
1 – Target Very Specific Keywords
Now, the first thing that you want to be aware of is you want to use as specific of keywords as possible. Using specific keywords is going to… It’s probably one of the biggest things you can do for AdWords. Instead of saying… You know, if you’re a lawyer. instead of saying “Personal Injury Lawyer”, go after long tail question-based keywords. If you’re selling a weight loss product, maybe say… Go after keywords that are “How do I lose weight without dieting?”, Right? That’s a much better keyword than just targeting weight loss. And just kind of illustrate this point. We could think of keyword… We could think of keyword intent as sort of like…
I think of it as a funnel. So, up here, you might have words like weight loss. Okay? And there’s a lot of people searching for this keyword. But the money for this keyword is very low. And the intent of people that purchase any product or stand on your website is fairly low. You can increase your quality score by going after a long-tail keyword such as I mentioned. You know, some long question-based keywords where fewer people are searching it but the amount of return on your investment is going to be much higher, as well as your quality score will be higher because you have the more specific keyword.
Every niche has those ultra specific keywords you could go after. And your quality score will reward you. Your ROI will reward you. Everything will work better for your business. Whether you’re doing affiliate, e-commerce or running just a normal small business.
2 – Use Negative Keyword Lists
Now, the 2nd tip that I’ve learned to increase my quality score is to make a lot of use of negative keyword lists. Now, negative keywords are letting people know what’s you’re not looking for. Somebody might be searching for 32-inch LED TV. The negative keyword for that would be “32-inch LED TV repair”, okay? Or “32-Inch TV manual.” Or “32-inch TV parts.” So, if you’re doing a product like that, you want to sell the TV. You don’t want to sell the parts. So, you don’t want to sell… Maybe you don’t do repairs. Or maybe you don’t want to sell… You’re not giving them the manual. Those are examples of negative keywords.
If you are even to target them, you’d pay a lot less. Because TV costs a lot more. You make a lot more money than selling the parts to a TV. So, negative keywords rely on to be more targeted. And your ads to show up to people that are more interested in your product. If somebody searching for lawyers, right? Personal injury lawyers, they might not be… If you’re bidding on a personal injury lawyer, an example would be lawyer cases. Or some sort of other research documents. You don’t want to… You want to be on keywords that paralegals are just searching in Google for interests.
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So, you can get more targeted if you use more negative keyword lists. It just the easiest way I would say to do that goes into your specific search terms in google. And look at the exact searches that people are looking for. And oftentimes, you’ll notice that probably you’re good 50% of searches are just weird random long-tail searches that aren’t actually beneficial for your business. So, check that out and make use of those. Those will really narrow your focus on specifically the people that are going to be potential buyers and going to stand on your webpage and be interested in what your ad and what you have to offer.
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3 – Group Your Keywords
Now, over the years, I got good at figuring out how to correctly structure ad campaign. And I saw a lot of businesses that would just all their keywords that they thought were helpful for their business. Maybe it’s auto mechanic, auto repair… Whatever it was. And they just put them all in one big campaign. All in one ad group. But you can increase a quality score dramatically if you separate out your keywords into more specific ad groups.
The best way that I suggest if you’re selling a product on a national level is to use our root keyword, okay? I always have a root keyword where everything else… Every other keyword is based-around. So, an example of a root keyword might be personal injury, Los Angeles. Okay? That’s for a local business. For national business, it might be big markers. You know, that could be… That might be the root keyword for an ad group. And typically, I look for keywords. I use the google keyword tool and I look for keywords that have 2,000 to 10,000 searches a month.
I kind of based my entire ad group around that. And I have different ad groups for each of these specific searches. 32-inch TVs, 24-inch TVs, 65-inch TVs. I’d have specific ad groups for each of the specific types of products that my business is selling. This helps Google. This helps you. And this helps the customer because they’re going to a more specific product category that you are advertising around.
4 – Optimize Your Ad Test
Optimization means that you’re going to write down… Whenever you do an add, write down 10 other headlines that you can use in the ad. Write out 10 other description lines. Write out a bunch of different versions of your ad and test them. And have them compete against each other. Generally speaking, if you put up 20 ads, maybe 1 or 2 of them will actually be winners. They will be most appealing to people. And it’s just data. That higher click-through rate will reward you with a higher quality score and a lower cost per click.
Therefore, each customer, each prospect coming to your website will end up costing you just a lot less money. So, it has an overall increase in your ROI. And it makes you competitive. You’re not optimizing your ads, you’re probably going to be drowned out by people who are because people like me…You know, I was managing companies that accounts you know 10 years ago. There are other people like me who are just all day, our jobs are to optimize ads to come up with new ad text.
So, if you’re not optimizing your ads. If you’re not constantly split testing, you’re going to beat out eventually by someone who is. Even if you have higher margins. And your competitor. If your competitor is spending… If your competitor only has to spend half the amount the money, you’re probably going to be beaten up.
5 – Optimizing Landing Pages
The last thing to keep in mind is also optimization. But it’s optimizing landing pages. Google looks at… One of the big factors is Google wants/looks for customer experience. They want users to come back to Google. That’s the whole purpose of it. If you don’t find what you’re searching for on Google, people will eventually stop using Google. So, to increase your quality score on your landing page, what Google really looks for is they look for how much time did they spent on your website. And I might be thinking. If I’m not… Let’s say, I’m not using Google analytics. How would google know how much time somebody spends on my website? Because they’re on my website. They’re not on google.
And the way Google tells how much time they spend on this because they look to see if the person returns back to Google or what we use in the marketing is bounce. The bounce rate. So, Google will see that person return back to Google search and search for more. Search again. They’ll try a different search. And when Google sees that people are only spending a couple of seconds on your site before bouncing back to Google because presumably, they didn’t find that 5 to 10 seconds what they were looking for. It means that your landing page or whatever page people are arriving on from your ad. It’s not congruent with what the customer wants. It’s not actually helping them find what they’re searching for. Therefore, Google is not doing its job.
Therefore, you are going to get dinged with a low-quality score. The way to raise that up is by… Also, the same thing as your ads constantly split testing their landing page so that it is always appealing to the customer. The more appealing it can make your landing page so that customers are spending a long amount of time reading through the content. Engage with whatever you have service or you have a product to offer. They are going to reward you with a higher quality score. And once again, a lower cost per click. You are going to get a big benefit there and be able to beat out your competitors.
Final Opinion: How to Increase Google Adwords Quality Score
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