Welcome to my What Is The Most Important Skill In Business blog post. So, you’re thinking of starting a business, or you’re already in business. What is the number one skill that you need in order to be successful? Now, if you look at business, business is actually quite simple. It’s simply you’re offering a product or service to the marketplace in exchange for money. That’s what commerce is all about. Now in order to do that, you need people to be buying from you. And in business, nothing happens until a sale is made.
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# The Ability to Close Sales:
So as an entrepreneur, as a business person, the number one skill that you need is the ability to close sales because companies, businesses, go out of business simply because of lack of revenue, lack of customers. And how are you gonna get customers if you don’t know how to close if you don’t know how to sell your product or service, period? Most entrepreneurs fail because they spend so much time focusing on the thing, focusing on the product, making that perfect.
That’s all good, but unless and until you have the ability to go out there and sell something in exchange for money, you’re not gonna make money. And without money, how are you gonna put money into research and development to make your product better? So a lot of time, I can see this, happens so much, that people think of, oh selling, it’s almost like they look down on the word, like oh, these are salespeople. Well, guess what?
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If you are the janitor of the company, you are in sales. The salesperson, you’re in sales. You’re in accounting, you’re in sales. You’re the CEO, you’re in sales. Everybody needs to focus on sales, how to bring in revenue. Do things that help bring in revenue, or do things to free up the time of the people who bring in the revenue. It is so, so critical. Product development needs to understand the product is not ego-based. It’s not about, “Hey, let’s make something cool.” It’s about solving a problem for customers in the marketplace.
When you understand this, sales equals income. My question to you is how much time are you spending on improving your ability to sell, improving your team’s ability to sell, particularly your ideas, to communicate your value to the marketplace? Why should people buy from you? Why they should keep buying from you? Can you articulate that? Can you do your 30-second elevator pitch? Or, Can you grab people’s attention? That’s the key, the number one skill, and you will see a direct relationship. The better you are at sales, the more income you generate, the more successful your business becomes. It is actually that simple.
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