Welcome to my What is Digital Marketing blog post. What is digital marketing? Now, if you’re doing anything related to online advertising or starting an internet business, it’s kind of useful to know what all of these different weird terms mean. And I’m going to be defining some of these big terms in this blog post to help educate yourself. Let’s get it.
What do all these weird terms mean? What’s the difference between content marketing and digital marketing? Or native advertising and online advertising. All of these things are like kind of big terms and they have maybe very nuanced differences. But if you’re going into starting an internet business, it’ll be useful to be able to speak the jargon to… I don’t know, be able to converse with other people who have internet businesses as well. And also help you figure out what you’re looking forward to, you know to start your business or take your business to the next level. Digital marketing is a really big encompassing word. It’s actually a job title. Director of digital marketing or VP of digital marketing.
And digital marketing encompasses all these other aspects of marketing. Content marketing, online advertising, native advertising marketing automation, email marketing, online PR and affiliate management. But what do these other terms stand for? Now, if you’re starting an internet business you may be thinking yourself why the heck do I need to know what all these weird terms stand for? But it’s important. Because if you don’t know how to speak the jargon, if you don’t know how to speak the language of internet businesses, there’s a good chance you won’t be very successful. If you can’t speak the language you’re not going to do well in the country, it’s just a fact.
Introducing Myself :
I am Raju Bhadra working with online marketing since 2012. At the very beginning, I worked cash my link CPA company by promoting watching movies. Then in 2014, I worked with Clicksure and Clickbetter. I promote their products by reviewing. After that, I was outside a few months for my LLB and LLM graduation. Then After 2016, I started to promote WarriorPlus and ClickBank Product and The Four Percent Group. After 2017 I started to release products in WarriorPlus. I released over 50+ quality products in WarriorPlus. Now at present, I am promoting various JVZoo products and My main focus on LEGENDARY MARKETER because I LOVE High Ticket Program and everyone should join a High Ticket Program.
Purpose of This Answer-Today Blog – What is Digital Marketing
I am honestly saying my one and only purpose is to help people who want to make money online. When I was a green newbie I had searched for everything here and there and most of the time I don’t get the exact answer to my questions. So, I decided if I can then I will make such type of blog from where people can easily get their basic questions to answer. I will try my best to provide the best answers to your question.
What is Digital Marketing?
I’m going to define these different terms based on my own research and also my own understanding of having worked years and years in Internet businesses. I’ve been running my own internet business full-time since 2012.
Content Marketing – What is Digital Marketing
Content Marketing is basically proliferating your content on YouTube, Instagram, podcasting, blogs, etc. It’s getting your content out there. So, it’s really just kind of a top level of the fun thing. If you look at marketing as, you know, a funnel and this is the way people hear about you. Content marketing is you know, putting content up on Instagram. You know, maybe they’re you know, for me, they’re little motivational quotes or on Twitter. Again, motivational quotes. Or on YouTube, maybe a little motivational video. This isn’t a motivational video but it’s an informative video, right? Podcasting, etc. This is all content marketing, okay? Top-level funnel stuff.
Now, online advertising. This is the management of online ads typically on Facebook, Google, and YouTube. Again, use the main platforms for advertising but you can be advertising anywhere on the internet. So, it can encompass a lot of other different things. Online advertising can also encompass this one. This is where it gets confusing. Some of these terms aren’t mutually exclusive, right?
Native Advertising is when you’re advertising articles online. Specifically when you’re advertising articles online using ad networks such as out brain or tabouleh or the other native ad networks. Plist, locker dome, nativeads.com, content ad, Rev content are some of the major native ad networks. Now, if you don’t know what any of this means, that’s fine. You’re probably new to marketing or you just don’t work with native advertising.
But if you’ve been working in online advertising and been running internet businesses for a while, it might be useful to know that you have advertising because it’s a huge way to get new customers in. Especially if you have a very broad product that can be marketed on a broad basis. Native advertising is very business to consumer.
Marketing automation is kind of a subset of you know, obviously of digital marketing. But marketing automation is working with software tools to actually automate all these processes in your own marketing. nd a lot of these things can be job titles and major corporations. Okay? You can be the director of marketing automation or marketing automation whatever, person. But this is a very important role to understand.
This is working with CRM’s. CRM such as Infusionsoft or Salesforce or philosophy or whatever you know, Zoho whatever CRM is you’re actually working with. It’s very important to know how to automate a lot of your marketing processes. Many companies such as mine, you know, I’m running a one-man show. But we do marketing on across so many different platforms. I’m marketing on SMS text messages using a call loop. I’m marketing on email using Infusionsoft. I’m marketing on a rimless voicemail using Stratus IVR. I’m marketing on direct mail using Zen send.
So, we’re doing a lot of different marketing campaigns at the same time and we need… You know, I need tools to tie them all together and to automate all of these separate processes. What I do to do that is I do use my CRM and I also use zapier amongst other tools. But this is a job title. This is a full-time job because there’s, you know, in complex marketing campaigns. And companies that do marketing as their bread and butter, you need to be able to understand how to tie all these systems together so they work very effectively together so that you can better sell and market and inform customers about whatever product you have to offer, okay? So cool little thing there.
Email marketing is simply the writing, sequences of different email campaigns. Now, for instance, in my business, we have an email campaign that we send for 30 days. Depending on what the customer does or what the prospect does. We have different emails that we send each person. It’s very important to write our emails accordingly and also to optimize our emails based on open rates. Based on click-through rates. Based on even deliverability rates. All of these are important in email marketing. And for somebody to understand all these aspects, you have to really understand how it works.
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Online PR is an interesting one, right? This is a very new term. But public relations our publicity that you gather online is increasingly important. People are more often turning to online, news blogs and Facebook pages and Instagram accounts to find out about new products that enter the market then they are turning to magazines or newspapers or TV news stations. So, being able to effectively understand how to reach out to places that have audiences online and get them to run a story on you is very important and it’s actually something I’m looking for right now as an effective online PR agency. If you are one, please message me or say something in the comment. Affiliate management is the last kind of role that falls under digital marketing.
An affiliate management is managing the different affiliates that promote your program on a commission-only basis. Now, for a company like Uber. Uber has thousands or tens of thousands of different affiliates that market Uber to customers, okay? I’m one of them. And they need affiliate managers to talk to all the people like me to get them to inform their audiences of the bonuses or specials or discounts or promotions that they have going on that week or month or year. Whatever that is. So, affiliate management is a very important part of many companies’ businesses.
Conclusion – What is Digital Marketing
So I hope this blog post was helpful and kind of explaining what is Digital Marketing. I’m an internet marketer. I’ve been running an internet business since 2012. I’ve been making thousands of dollars. And I’ve worked in a number of different fields but place, where I’ve made most of my money, is affiliate marketing. If you do want to learn more about making money online and even starting an affiliate marketing-based business, which any products it doesn’t require any customer support or fulfillment or any of that jazz. Then check my No #1 Recommendation.
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